The Empowered Musician 2025 — From Musical Idea to Business Initiative with Adi Azaria

How can a musician assess whether an idea for a project, teaching activity, or business has the potential to succeed?

In this session, Adi Azaria, CPA and CEO of Koret Israel Economic Development Funds, will share her professional background and introduce the organization’s work.

Koret Israel is a non-profit organization that supports economic and employment mobility by helping small and micro businesses, particularly in Israel’s geographical and social periphery, access finance, guidance, and business support.

Adi will then lead participants through a practical scoring table for examining a business idea. The framework invites them to consider both the person behind the initiative—including professional and management skills, persistence, and available support—and the idea itself, including the need it addresses, its distinctive qualities, its potential audiences, and possible regulatory requirements.

The session forms part of Musica Impact’s multidisciplinary development program. It gives young musicians a structured way to examine their own ideas and strengthen the skills needed to initiate and sustain professional activity alongside their musical work.